New Mobile-Friendly Website Streamlines Customer Experience
A simple, streamlined layout. Bold, San Antonio-flavored colors. Crisp, easy-to-read text. These are just a few of the enhancements SAWS customers will notice when they visit the utility’s new flagship website — the mobile-friendly saws.org.
“The way people use the web continues to evolve,” said Gavino Ramos, SAWS VP of Communications & External Affairs. “So the online experience we deliver to our customers has to evolve along with it.”
That experience includes simpler site navigation via tabs and pull-down menus, to help you quickly find what you’re looking for — whether you’re on a smartphone, tablet or full-size computer.
“More than half of our 200,000 website visitors each month access the site using a phone or tablet,” Ramos said. “Creating a great mobile experience was a top priority.”
The site also now features select pages available in Spanish. In addition, site content has been streamlined into more “bite-sized” pieces for a quicker read that’s easier to digest.
Of course, the “classic” content customers have come to rely upon, such as drought stages, conservation programs and contractor/vendor resources, has not gone away. But it should be a little more user-friendly and easier to find.
At the top of every page is drought stage information and current Edwards Aquifer level, as well as tabs for convenient access to online bill payment and other customer service options.
The site will continue to evolve in the months ahead, including the addition of more self-service tools. Content is also continually being analyzed and updated to provide visitors with the most up-to-date information. “SAWS is already recognized as a national leader in water resource management,” Ramos said. “Our aim is to deliver an online experience that lives up to that well-deserved reputation.”